Available for new projects

Laurentiu
Cotet

Product Design · Design Systems · AI/LLM UX

Senior Product Designer with 7+ years shaping digital products across B2B and B2C. I bridge deep user research with engineering pragmatism — and I leverage AI to do it faster without cutting corners.

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Experience

Aug 2024 – Present
Ness Digital Engineering

Senior Product Designer

  • Led end-to-end design of an Agile efficiency platform, restructuring big-data dashboards into intuitive interfaces grounded in user research.
  • Pioneered AI in the design workflow (Figma Make, LLMs, Coding Copilots), cutting prototype and redesign times by 50%.
  • Built a scalable component library on shadcn; proposed technically sound POCs using Tailwind CSS, React, Angular, and PrimeNG.
  • Redesigned AI-facing interfaces and established best practices for LLM-driven tools — including a "tribal knowledge capture" product concept.
  • Developed a repeatable system for generating UI screens using OOUX + AI. Explored CopilotKit and Stitch MCP integrations.
Jan 2022 – Aug 2024
Ness Digital Engineering

UX Designer

  • Managed B2B projects across diverse environments, presenting design rationale to stakeholders at all levels.
  • Enhanced and maintained Design Systems to ensure usability and consistency across products.
  • Led the team's transition from Adobe XD to Figma, delivering hands-on walkthroughs and best practices.
  • Mentored UX interns and conducted technical interviews for design candidates.
Sep 2019 – Jan 2022
3Pillar Global Romania

UX Designer

  • Delivered B2B and B2C products across iOS, Android, and web — following HIG and Material Design guidelines.
  • Established and managed design systems using Sketch, Figma, and Adobe XD.
  • Ran discovery workshops, stakeholder interviews, and heuristic analyses; presented findings with actionable recommendations.
  • Coordinated with cross-functional teams across 4 time zones.

Skills & Tools

Design

Figma Design Systems OOUX User Research Prototyping Accessibility

AI / LLM

Prompt Engineering Figma Make CopilotKit Stitch MCP AI/UX Patterns Ethical AI

Dev Fluency

shadcn/ui Tailwind CSS React Angular PrimeNG

Contact

Let's build something people actually enjoy using.

cotetlaurentiu@gmail.com LinkedIn